How Building a Stronger Brand Can Increase Profits

4 minute read   Have you ever considered why people are willing to pay so much more for a MacBook than other laptops? Why Tiffany diamonds cost thousands whereas other diamonds command a significantly smaller price tag?   The
Read More

4 minute read   Have you ever considered why people are willing to pay so much more for a MacBook than other laptop... Read More

Winning Over Modern Shoppers with Modern Financing

5 minute read   Modern shoppers have increasingly high expectations for their shopping experiences. Today, shoppers expect a seamless, streamlined, omnichannel experience throughout the entire customer journey – from product research to payment. While many retailers are focused on
Read More

5 minute read   Modern shoppers have increasingly high expectations for their shopping experiences. Today, shoppers... Read More

How Disappearing Checkouts Impact Customer Expectations

4 minute read     Billions of dollars are lost each year due to issues in the checkout ranging from payment preferences to slow load times. But when you make the checkout disappear, many friction points disappear with it.
Read More

4 minute read     Billions of dollars are lost each year due to issues in the checkout ranging from payment pr... Read More

4 Types of Millennial Shoppers

 5 minute read   Millennials are the largest living generation in the US, and by 2020 they are expected to represent 30% of total retail sales. It’s no wonder companies are doing all they can to cater to this
Read More

 5 minute read   Millennials are the largest living generation in the US, and by 2020 they are expected to represe... Read More

Debunking Common Misconceptions About Financing

 4 minute read   In recent years, financing has changed so rapidly it’s no surprise there are misconceptions – what was reality one moment is history the next. Some shoppers still think online financing and traditional financing offer the
Read More

 4 minute read   In recent years, financing has changed so rapidly it’s no surprise there are misconceptions ... Read More

How Shopper Expectations Changed in 2016

 5 minute read   Customers expect a frictionless experience from start to finish, and it can be costly if retailers miss the mark. Although businesses have done a good job meeting expectations over the years, it’s a game of
Read More

 5 minute read   Customers expect a frictionless experience from start to finish, and it can be costly if retailer... Read More

Recap: Black Friday and Cyber Monday

 4 minute read   This year, Thanksgiving weekend was a huge success for online retailers. For many businesses, 40% of their profit comes from the holiday season, and Thanksgiving weekend and Cyber Monday account for 18-20% of total holiday
Read More

 4 minute read   This year, Thanksgiving weekend was a huge success for online retailers. For many businesses, 40%... Read More

What are Shoppers Buying Online Right Now?

  With Black Friday and Cyber Monday just around the corner, retailers are busy prepping to have a huge surge of sales. But what are people actually shopping for online? We surveyed nearly 1,500 consumers and while our full report with
Read More

  With Black Friday and Cyber Monday just around the corner, retailers are busy prepping to have a huge surge of sa... Read More

The Hidden Cost of Your Return Policy

 4 minute read   How much does your return policy impact your bottom line? It may be more than you think.   63% of Americans check a retailer’s return policy before making a purchase and a recent study suggests
Read More

 4 minute read   How much does your return policy impact your bottom line? It may be more than you think.   6... Read More

Why You Should Offer Alternative Payment Options on Your Online Store

 4 minute read     For many of us, shopping online means paying with our credit card. However, with the emergence of alternative payment options that might not be the case for much longer.   Alternative payment options have
Read More

 4 minute read     For many of us, shopping online means paying with our credit card. However, with the emerg... Read More