Selling to Dad: Marketing to Baby Boomers

4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives. We all know that dads are an interesting breed, but what does it take to sell to
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4 minute read With Father’s Day right around the corner, many of us are thinking about the father figures in our lives... Read More

Connecting with Millennials Through Event-Driven Marketing

 4 minute read       Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over the next decade, putting them among the most important customer segments for retailers going forward. The challenge for retailers is
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 4 minute read       Millennials are expected to spend $65 billion on consumer packaged goods (CPG) over... Read More

Online Shopping Habits Survey: Shopping in Bed and Other Insights

A few days ago MasterCard released the findings from their North American Consumer Online Shopping Habits survey, and there are some interesting takeaways. As nearly every device is starting to be used for shopping, customers are beginning to expect
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A few days ago MasterCard released the findings from their North American Consumer Online Shopping Habits survey, and th... Read More

Using Psychology to Increase Sales

Conversion optimization really comes down to influence – influencing people to become your customer. With that in mind, retailers need to be considering how the psychology of influence can be used to increase conversions and sales. Cialdini’s six principles
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Conversion optimization really comes down to influence – influencing people to become your customer. With that in ... Read More

Addressing the Needs of Shoppers with FOMO

Today, people are more connected to one another than ever before. Social media allows us to glimpse into the lives of our friends, our favorite musicians, and even strangers. While this interconnectedness has given us a deeper appreciation for
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Today, people are more connected to one another than ever before. Social media allows us to glimpse into the lives of ou... Read More

4 Types of Online Shoppers

The online retail space has become a heavily saturated market due to its exponential growth, which has now reached over $994.5 billion in sales. With that much competition, it’s critical that online retailers cater to different customer types. There
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The online retail space has become a heavily saturated market due to its exponential growth, which has now reached over ... Read More

Tips on Catering to Millennial Online Shoppers

They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and display caution when making purchases, they seek personalized, targeted promotions and combined have a purchasing power of $170 billion per year. Who are
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They’re the first generation to use an omni-channel retail experience, they rely heavily on recommendations and displa... Read More

The Role Page Speed has in Conversions

You’re sitting in rush hour, bumper to bumper with surrounding vehicles all waiting to move in the same direction as you. Right when you’ve come to terms with the fact you’re not going to make it home in time
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You’re sitting in rush hour, bumper to bumper with surrounding vehicles all waiting to move in the same direction as y... Read More