How to Build a Customer-Centric Omnichannel Strategy – Part 4

 3 minute read Part 4: Tips for Success (From a Few Companies Doing Omnichannel Well)   We have arrived at the last part of the Omnichannel discussion. No one business is the same and the channels required by consumers aren’t always
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 3 minute read Part 4: Tips for Success (From a Few Companies Doing Omnichannel Well)   We have arrived at the las... Read More

How to Build a Customer-Centric Omnichannel Strategy – Part 3

 3 minute read   The more people hear about omnichannel retailing, the more they wonder how it can be used to benefit their business. Last week in Part 2 of our Omnichannel Strategy Series, we discussed how to integrate data for meaningful
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 3 minute read   The more people hear about omnichannel retailing, the more they wonder how it can be used to ben... Read More

How to Build a Customer-Centric Omnichannel Strategy – Part 2

 5 minute read   The retail industry has been buzzing about omnichannel retailing for quite some time now, but what does it really mean to be an omnichannel retailer? In Part 1 of our Omnichannel Strategy Series, we took a
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 5 minute read   The retail industry has been buzzing about omnichannel retailing for quite some time now, but wha... Read More

How to Build a Customer-Centric Omnichannel Strategy – Part 1

 4 minute read   Omnichannel has been the buzz as mobile and digital channels become increasingly important to retail overall. However, becoming an omnichannel retailer involves a significant, management-driven effort and often means restructuring certain processes or areas of
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 4 minute read   Omnichannel has been the buzz as mobile and digital channels become increasingly important to ret... Read More

mobile-payments-2016

Everything You Need to Know About Online Payments in 2016

 4 minute read   2016 has been a newsworthy year so far. Between the presidential elections, Leicester City’s fairy-tale performance, SpaceX’s rocket landing, and introduction of chatbots and conversational commerce, there’s been no shortage of things to talk about.
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 4 minute read   2016 has been a newsworthy year so far. Between the presidential elections, Leicester City’s fa... Read More

3 A/B Tests You Should Run This Year

 4 minute read   Conversion optimization is an important exercise for ecommerce sites. But testing every little thing on your website can do more harm than good if it’s not done strategically.   With that in mind, we’ve outlined
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 4 minute read   Conversion optimization is an important exercise for ecommerce sites. But testing every little th... Read More

Why Mobile Wallets Haven’t Taken Off

 5 minute read   Mobile wallets have been the buzz around the retail industry with some experts touting them as the next big thing, however mobile wallet adoption has thus far been unimpressive. Why is that and is there
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 5 minute read   Mobile wallets have been the buzz around the retail industry with some experts touting them as th... Read More

4 Tips on Tracking Conversions in Google Analytics

7 minute read   Conversion tracking is one of the most valuable functionalities in Google Analytics. That said, it requires investing some time and energy to set up and even then it isn’t always immediately obvious as to how
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7 minute read   Conversion tracking is one of the most valuable functionalities in Google Analytics. That said, it ... Read More

Playing Catch Up: Optimizing a Physical Store with Ecommerce Insights

By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redefine how their physical channel fits within their overall omnichannel strategy.   Shoppers seldom make purely in-store purchasing decisions anymore and for
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By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redef... Read More

Mythbusters: 4 Myths About Online Payments

 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was developed by Barry Schwartz in 2004, and suggests that reducing the number of choices can greatly reduce shopper anxiety. Whether
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 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was deve... Read More