4 Tips on Tracking Conversions in Google Analytics

7 minute read   Conversion tracking is one of the most valuable functionalities in Google Analytics. That said, it requires investing some time and energy to set up and even then it isn’t always immediately obvious as to how
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7 minute read   Conversion tracking is one of the most valuable functionalities in Google Analytics. That said, it ... Read More

Playing Catch Up: Optimizing a Physical Store with Ecommerce Insights

By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redefine how their physical channel fits within their overall omnichannel strategy.   Shoppers seldom make purely in-store purchasing decisions anymore and for
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By Isaac Justesen  5 minute read     As the role of brick-and-mortar stores evolves, retailers need to redef... Read More

Mythbusters: 4 Myths About Online Payments

 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was developed by Barry Schwartz in 2004, and suggests that reducing the number of choices can greatly reduce shopper anxiety. Whether
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 5 minute read   Myth 1: Having too many payment options reduces conversions   The Paradox of Choice was deve... Read More

Increasing Mobile Conversions: How Retailers Can Counteract the Falling Mobile Conversion Rate

 4 minute read   Mobile is becoming an increasingly important aspect of online shopping and omnichannel retailing. That said, convincing mobile browsers to become buyers isn’t easy. And with the latest stats from PYMNTS.com’s Checkout Conversion Index showing a
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 4 minute read   Mobile is becoming an increasingly important aspect of online shopping and omnichannel retailing.... Read More

mobile-payment-options

Defining Mobile Payments: In-Store, Online, and In-App

 3 minute read   “Mobile payments” are one of the most important and highly discussed aspects of ecommerce today. But what exactly is a mobile payment? Is it paying on a phone, paying with a phone, using a mobile
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 3 minute read   “Mobile payments” are one of the most important and highly discussed aspects of ecommerce tod... Read More

Mobile Wallet: Q1 Status Report

  2015 was an auspicious year for mobile wallets, accounting for $8.7 billion in sales in the US alone, equivalent to an incredible 136.8% growth from the previous year. And 2016 should be a similar story. With functionalities becoming
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  2015 was an auspicious year for mobile wallets, accounting for $8.7 billion in sales in the US alone, equivalent ... Read More

Ecommerce Trends to Watch in 2016

    Ecommerce is like fashion. People that refuse to update their look stick out like a sore thumb. And maybe that’s why we don’t see too many people wearing neon track suits these days.   Well ecommerce is
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    Ecommerce is like fashion. People that refuse to update their look stick out like a sore thumb. And maybe ... Read More

How FinTech Start Ups Are Changing Consumer Lending

 3 minute read       Applying for consumer lending used to be a long and arduous process, often involving dozens of documents and days or weeks of processing time. Today, the consumer lending landscape is virtually unrecognizable thanks
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 3 minute read       Applying for consumer lending used to be a long and arduous process, often involvin... Read More

3 Things That Changed Ecommerce in 2015

        Since its birth in 1991, ecommerce has been constantly changing as new technologies and consumer behaviors pushed new trends. And 2015 was no exception. From social commerce to mobile wallets, a lot has changed since
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        Since its birth in 1991, ecommerce has been constantly changing as new technologies and cons... Read More

Ecommerce 2015: A Year in Review

  If one thing about ecommerce is consistent year over year, it’s change. And 2015 was no exception. The most notable changes in ecommerce from 2015 are the increasing importance of mobile wallets, the shift in EMV liability, the
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  If one thing about ecommerce is consistent year over year, it’s change. And 2015 was no exception. The most not... Read More