How Customer Financing Impacts Ecommerce Sales

  Whether you refer to it as customer financing, flexible financing, flexible payment plans, buy now pay later or instalment plans, allowing customers to pay for products over a period of time has become prevalent in online shopping. With 93%
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  Whether you refer to it as customer financing, flexible financing, flexible payment plans, buy now pay later or i... Read More

User Experience 201: Improving the Post-Purchase Experience

5 minute read   Last year we wrote a User Experience 101 post on how to create an engaging and streamlined customer experience. For UX 201 we’re focusing on how to create a post-purchase experience that keeps customers coming
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5 minute read   Last year we wrote a User Experience 101 post on how to create an engaging and streamlined customer... Read More

Increase Ecommerce ROI with a CLTV Approach

5 minute read   Customer life-time value (CLTV) is an important metric for any business. Whether you’re selling funky dress socks, a consulting service, or a make-up subscription, CLTV will be a central metric in measuring the performance of
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5 minute read   Customer life-time value (CLTV) is an important metric for any business. Whether you’re selling f... Read More

The Mobile Movement: Why You Should Invest in Mobile

 4 minute read   Did you know in the US more than a quarter of people use only their phones during the day to access the internet? In addition to playing games, chatting with friends, and reading the news,
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 4 minute read   Did you know in the US more than a quarter of people use only their phones during the day to acce... Read More

Tips for Optimizing Your Product Page

 5 minute read   When you walk into a brick and mortar store, you are able to interact with both the products and staff. But what happens when you take that experience online? You lose the physical experience –
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 5 minute read   When you walk into a brick and mortar store, you are able to interact with both the products and ... Read More

Take Action: What You Can Learn from Abandoned Carts

 4 minute read   Cart abandonment – it’s an issue that all online retailers face. But did you know that during this past quarter, online retailers captured only one fourth of their potential sales? The effect on the bottom
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 4 minute read   Cart abandonment – it’s an issue that all online retailers face. But did you know that during... Read More

How Conversational Commerce Can Beef Up Your Business

 5 minute read     As ecommerce becomes more common, businesses are looking at customer experience from a new point of view. The traditional brick-and-mortar store’s customer experience is based on our social nature and our desire to connect
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 5 minute read     As ecommerce becomes more common, businesses are looking at customer experience from a new... Read More

How One Simple Change Can Increase Your Conversions

 4 minute read   Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there’s one emotion that is seldom talked about in conversion rate optimization – curiosity.   While many CRO specialists concentrate
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 4 minute read   Emotions can be a powerful motivator when it comes to increasing conversions and sales, but there... Read More

Why Showrooming Works: Improving the Omnichannel Customer Experience

 4 minute read     Omnichannel retailing has changed the way people shop. We use smartphones in-store to research products, and we try products in-store before buying them online. This has lead a number of large brands to incorporate
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 4 minute read     Omnichannel retailing has changed the way people shop. We use smartphones in-store to rese... Read More

The Need for Speed – How Friction at Checkout is Costing You Money

 4 minute read   With slow websites costing retailers $2.49 billion in lost sales each year, it’s clear that speed is an important factor in the amount of friction online shoppers experience. While page load time is the main
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 4 minute read   With slow websites costing retailers $2.49 billion in lost sales each year, it’s clear that spe... Read More