Why Showrooming Works: Improving the Omnichannel Customer Experience

 4 minute read     Omnichannel retailing has changed the way people shop. We use smartphones in-store to research products, and we try products in-store before buying them online. This has lead a number of large brands to incorporate
Read More

 4 minute read     Omnichannel retailing has changed the way people shop. We use smartphones in-store to rese... Read More

The Need for Speed – How Friction at Checkout is Costing You Money

 4 minute read   With slow websites costing retailers $2.49 billion in lost sales each year, it’s clear that speed is an important factor in the amount of friction online shoppers experience. While page load time is the main
Read More

 4 minute read   With slow websites costing retailers $2.49 billion in lost sales each year, it’s clear that spe... Read More

How Much is Anxiety Costing You?

 4 minute read     Have you ever been on the verge of buying something, only to hesitate when you go to reach for your wallet? That’s purchase anxiety. And it’s the number one source of checkout friction.  
Read More

 4 minute read     Have you ever been on the verge of buying something, only to hesitate when you go to reach... Read More

Plug a Leaky Cart: How to Reduce Cart Abandonment

 5 minute read     Cart abandonment is costing you.   Imagine that your site brings in $150,000 every month with a 0.9% conversion rate. If we increased your conversion to just 1% it would result in an additional
Read More

 5 minute read     Cart abandonment is costing you.   Imagine that your site brings in $150,000 every mo... Read More

Optimizing Your Checkout: User Experience 101

    The shopping cart is your money maker. Because a lift here automatically results in a lift in your bottom line.  And with the average cart abandonment rate around 68%, retailers can see huge value from optimizing their
Read More

    The shopping cart is your money maker. Because a lift here automatically results in a lift in your bottom ... Read More

Are Wearables the Key to Unlocking Mobile Payments?

 3 minute read     As the relationship between consumers and their devices evolves, mobile devices aren’t simply used for communication anymore. They act as a source of entertainment, a personal assistant, a virtual trainer, and a payment platform.
Read More

 3 minute read     As the relationship between consumers and their devices evolves, mobile devices aren’t s... Read More

Understanding Your Most Valuable Customers

    Repeat shoppers account for 41% of all online revenue while only making up 8% of all website visitors. Yet the majority (78%) of marketing budgets are used to attract new shoppers, and put little focus on converting
Read More

    Repeat shoppers account for 41% of all online revenue while only making up 8% of all website visitors. Yet... Read More

How to Boost Customer Loyalty

It has become apparent that forced registration at checkout is a conversion killer yet customers are demanding more personalized shopping experiences. By personalizing the shopping experience, customers are more likely to purchase from you again. New customer acquisition costs
Read More

It has become apparent that forced registration at checkout is a conversion killer yet customers are demanding more pers... Read More

How to Optimize Your Product Category Pages

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consumer buying and influence sales had been used in grocery stores for years. In the case of chips and pop this strategy increased average
Read More

  Aisle psychology is not a new concept for supermarkets. Utilizing strategic product placement to manipulate consu... Read More

Checkout Conversion Killers

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that can be deemed conversion killers at checkout. In comparison to restructuring a business’ shipping program, these factors are, additionally,
Read More

While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other fac... Read More