Target these four online shopping personas with eCommerce checkout features that cater to their preferences, improving their shopping experience and increasing sales. Optimizing your checkout includes the use of multiple online payment options and offering guest checkout for convenience oriented shoppers. Security oriented consumers will look for trust signals and alternative payment methods which don’t require a credit card. Is your target audience fiscally responsible? Clear communication and promotion codes will attract new customers. Lastly, secret shoppers can be converted by offering alternative payment methods that prompt for third party logins. Looking to learn more about these buyer personas? Check out out FuturePay infographic below.