Merchant Spotlight: Cinema Secrets

by Courtney Gringras

Cinema_Secrets

Founded in 1985 by Academy Award-winning make up artist Maurice Stein, Cinema Secrets is one of the best selling brands in the world of makeup artistry. The family-run business provides high quality make up products for both professionals and the public alike.

The Cinema Secrets cosmetics line includes foundations in a global color range, cream makeup for theater, lipstick and lip gloss palettes, eye makeup, eye and face primers, glitters and shimmers, setting powders and sealing sprays. Known for its Woochie line of professional latex appliances and special FX, Cinema Secrets latex burns and scabs are the perfect addition to any scary halloween costume.

 

What is your favorite product and why?

 

“In our cosmetic lines, we are particularly fond of our makeup brush cleaner, which we believe is the best on the market for its ability to quickly sanitize and dry your brushes, while leaving them with a pleasant vanilla scent.

We also love our foundation and corrector palettes, which give users five shades to mix and match from to create the perfect look. In our FX line, our foam prosthetics allow everyday users to transform their costumes in ways previously available only to professional artists.”

 

Why did you choose to add an alternative payment to your cart?

 

“We wanted to offer our customers more choice in the way they pay for their purchases, while at the same time keeping up with new technology and online payment trends.”

 

What advice would you give to other eCommerce store owners?

 

“Always strive to keep things fresh, new and updated, and allow customers to choose how they interact with your business.”

by Courtney Gringras

Cinema_Secrets

Founded in 1985 by Academy Award-winning make up artist Maurice Stein, Cinema Secrets is one of the best selling brands in the world of makeup artistry. The family-run business provides high quality make up products for both professionals and the public alike.

The Cinema Secrets cosmetics line includes foundations in a global color range, cream makeup for theater, lipstick and lip gloss palettes, eye makeup, eye and face primers, glitters and shimmers, setting powders and sealing sprays. Known for its Woochie line of professional latex appliances and special FX, Cinema Secrets latex burns and scabs are the perfect addition to any scary halloween costume.

 

What is your favorite product and why?

 

“In our cosmetic lines, we are particularly fond of our makeup brush cleaner, which we believe is the best on the market for its ability to quickly sanitize and dry your brushes, while leaving them with a pleasant vanilla scent.

We also love our foundation and corrector palettes, which give users five shades to mix and match from to create the perfect look. In our FX line, our foam prosthetics allow everyday users to transform their costumes in ways previously available only to professional artists.”

 

Why did you choose to add an alternative payment to your cart?

 

“We wanted to offer our customers more choice in the way they pay for their purchases, while at the same time keeping up with new technology and online payment trends.”

 

What advice would you give to other eCommerce store owners?

 

“Always strive to keep things fresh, new and updated, and allow customers to choose how they interact with your business.”